The beauty world is a whirlwind of trends, innovations, and occasional spectacular flops. Givenchy, a house synonymous with high fashion and luxury, has experienced its share of both. One product that sparked considerable discussion, both positive and negative, was the Givenchy l’Autre Noir Gloss Revelateur, a "black" lip gloss that promised a unique, personalized lip color experience. This article will delve into the intricacies of this intriguing product, exploring its initial reception, the science behind its color-changing technology, its place within the broader Givenchy lip gloss line (including the Gloss Interdit Vinyl), and finally, analyzing its lasting impact on the beauty landscape.
The initial launch of the Givenchy l’Autre Noir Gloss Revelateur in 2019, as documented by MelanieCold's review (03.04.2019), was met with a mixture of excitement and skepticism. The concept of a black lip gloss was inherently unconventional, challenging the established norms of lip color application. MelanieCold's review, highlighted by the title "Чёрный блеск для губ и провал" (Black lip gloss and a failure), points to a significant segment of the consumer base that found the product underwhelming. This suggests that the marketing promise of a transformative, personalized lip color didn't entirely translate into the user experience for everyone.
The core of the controversy lay in the product's "revelateur" aspect. This wasn't simply a black gloss intended to be worn as is; it was designed to react with the wearer's natural lip pH, resulting in a unique, customized shade of pink or red. This pH-reactive technology, while innovative, proved to be a double-edged sword. While some users lauded the unique and personalized color payoff, others found the resulting shade to be too subtle, too similar to their natural lip color, or simply underwhelming compared to the dramatic visual of the black gloss in the tube.
The initial disappointment expressed in some reviews, including MelanieCold's, highlights a critical aspect of product development and marketing: managing consumer expectations. The visual impact of the black gloss in the packaging created a certain level of anticipation, promising a dramatic transformation. The reality, however, often fell short for some users, leading to feelings of disappointment and the perception of the product as a "failure." This underscores the importance of accurately representing a product's capabilities and limitations in marketing materials to avoid creating unrealistic expectations.
Beyond the initial controversy, it's crucial to examine the Givenchy l’Autre Noir Gloss Revelateur within the context of Givenchy's broader lip gloss offerings. The Gloss Interdit Vinyl line, for example, represents a different approach to lip gloss formulation and aesthetic. While the l’Autre Noir Gloss Revelateur focused on a unique, personalized color experience driven by pH-reactive technology, the Gloss Interdit Vinyl collection emphasizes high-shine, bold colors, and a more traditional application. This showcases Givenchy's willingness to experiment with different formulations and target diverse consumer preferences within its lip gloss range.